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Supporting arts and culture is good for your company


Waxfruit is committed to exposing the public to and educating the public about contemporary media art, and to supporting and fostering a creative community. Through our innovative projects and community programs, we're doing what we can to raise the funds necessary to expose the public to great contemporary works of music and media art, and to help quality creative comunities thrive.

Our artists are generously sharing their work with the community. They know the only way the independent arts will survive is if everyone chips in to build a strong cultural community.

Your company can be part of the community. With your help we can keep Waxfruit's community programs and cultural projects running, focus on seeking out and presenting great contemporary artists in the community and help our artists continue help each other.

But don't just do it for us. Supporting arts and culture is good of your company.  You can:

1. Demonstrate your company’s commitment to culture and community

2. Enhance your company's image and reputation

3. Gain media attention and reinforce brand recognition

4. Attract new customers, increases traffic to your business to increase sales

5. Build credibility by associating your company with independent, creative artists and works

6. Earn the appreciation of your colleagues, customers and peers, who will recognize your commitment to the community

And according to the "2002 Cone Corporate Citizenship Study," Americans base their opinions of a company largely on its corporate citizenship and community involvement.

• 78% of Americans say that companies have a responsibility to support social issues.

• 85% of Americans say that during an economic downturn and period of tighter spending, it is more important than ever for companies to be socially responsible.

• 86% of Americans agree that companies should tell them the ways in which they are supporting social issues.

Cause Branding Reinforces Relationships:

• 84% say they would be likely to switch brands to one associated with a good cause, when price and quality are equal.

• 92% of Americans say they have a more positive image of companies and products that support causes

• 87% of Americans report that they are more likely to remember a company when they see information about its social activities.

Cause Branding Strengthens Employee Morale:

• 57% of employees wish their company would do more to support a social issue.

• 75% of Americans today consider a company's commitment to social issues when deciding where to work.

Source: 2002 Cone Corporate Citizenship Study, Cone, Inc.

Waxfruit's can help you design a package that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive sponsorship of a particular page or section to continuous brand pressence on the site, to partnering on event such as our WAMFEST independent film festival.

For more information on underwriting opportunities, click here now. We will gladly respond to your inquiry as soon as possible.



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